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Please
complete the following tasks with your
partner. There are many steps to
complete. You must complete them in
order. Make sure you read the
instructions carefully. Be thorough and
cooperate, these are the keys to your
success!
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- There
are many tricks that we use at UWant2
Advertise Company.These tricks help
us sell products. Visit all the
links below to learn about the popular
advertising techniques
that are used.
-
- Print
the following worksheet to record the information you
find.
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- Knowledge
is power: This
is your opportunity to show that you
understand how advertising works. It is important to know
these techniques to have power over your
choices and also to complete the next
steps.
- Print
out the Advertising
Analysis
Chart. Using the sites below, choose 4 commercials
to analyze.
- Advertising
- Yahoo
Super Spots
- USA
Today Online
Commercials
- Super
Bowl Commercials
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- Congratulations!
You are well on your way to becoming
advertising experts. It
is time to share your new knowledge with
others. In order to do this, you
will create a Keynote presentation (make sure you do the atomic learning tutorial before starting with Keynote). Your
presentation should include the
following information:
- - Definition
of advertising and
propaganda
- - Advertising
Targets
- - Common
Advertising Techniques and
explanations
- - Example
of advertising (choose a product and
analyze the advertising that
is used)
- - Length
of commercials
- - Other information
Print
out the storyboard to help you plan your
presentation. Storyboard
Planning
Sheet pdf
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- A.
Create it!
- Use
your creativity and create a new product
that you would like to sell to others. To
help you, print the Planning
Guide.
- You
will also need to take
a digital photo of your new product.
You will add these to the
PowerPoint presentation
you created in Step 2.
-
- Print
out the storyboard to help you plan your
presentation.
-
- Student
produced iMovies on invented
products:
-
- Money
TreeUnbreakable
BinderSelf-Makeable
SheetsMaid
in a Can
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- B.
Advertise it! Once
you have created your product, you need to
use what you have learned and advertise
it! To do so, you need to create a logo, a
slogan and an advertisement. Make sure you
use all the propaganda techniques that are
relevant to your product.
-
- Logo: Keep in mind the information you
learned about logos in Step 1.The main
reason for having a logo is to create and
reinforce your brand identity. Use
KidPix to create a digital logo that you
will add to your PowerPoint
presentation.
-
- Slogan: Once
again, use the information you learned
about slogans in Step 1. Add a
slide in your PowerPoint presentation that
includes your slogan. If you would
like, you could record your slogan and
embed it on your slide.
-
- Magazine
Advertisement:
- Using
Appleworks 6, create a magazine
advertisement for your product. Remember
to use color, your logo, your slogan and
any other technique that will help you
sell your product. This will also be
added as a new slide in your PowerPoint
presentation.
-
- Don't
forget to work as a team and
cooperate!
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| Many
problems in our society do not always
receive the attention in the media that
they really deserve. From the previous
steps, we know that most interrupted
breaks during television programming are
commercials used for selling or promoting
a product.
This
is your chance to create a public service
announcement that is informative and will
have an impact on the viewers. An
uncommercial allows you to share
information on a social problem that often
eludes the media.
Uncommercials
(30 seconds to 2 minutes) should reflect
strong background research and remember to
be creative. Careful editing of video and
still images and appropriate audio/music
or narration has a major impact on the
viewer. It is therefore important to
choose a topic in which you and your
partner are interested.
Visit
the following sites to see examples of
uncommercials:
An
Uncommercial: Teen
Drunk Driving
Adbusters: Uncommercials
WES Student uncommercial examples
Bullying , Drunk Driving 1, Drunk Driving 2, Eating Disorders 1, Eating Disorders 2, Homelessness, Smoking 1, Smoking 2 and Endangered Species.
2007 Student uncommercials: Eating Disorders 1 , Marijuana abuse, Eating Disorders 2, Bullying 1, Bullying 2, Endangered Animals 1, Endangered Animals 2, Climate Change and Smoking
Choose
among the following uncommercial topics or prpose another one.
Visit the sites to help you find the topic
of your choice. Then, read the planning
guide prior to starting your brainstorming
process. |
Now
that you have researched your topic go to
the Uncommercial
Image
Links and choose images for your
presentation!
Please
print an Uncommercial
Storyboard to plan out your iMovie.
Tutorials
Still
Image Slideshow iMovie
Tutorial
Video
Footage iMovie
Tutorial
Atomic
Learning iMovie
Tutorial
Tips
for making your
movie
Updated
Monday, November 3, 2008
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