Process

Please complete the following tasks with your partner. There are many steps to complete.  You must complete them in order. Make sure you read the instructions carefully. Be thorough and cooperate, these are the keys to your success!
There are many tricks that we use at UWant2 Advertise Company.These tricks help us sell products. Visit all the links below to learn about the popular advertising techniques that are used.
 
Print the following worksheet to record the information you find.
Weasel Words
Marketing to Teens
Propaganda and Common Techniques
Advertising Influence
Common Advertising Strategies
What makes a good logo?
PBS Don't Buy it:Advertising Tricks
Advertising Slogan
Knowledge is power: This is your opportunity to show that you understand how advertising works.  It is important to know these techniques to have power over your choices and also to complete the next steps.
Print out the Advertising Analysis Chart. Using the sites below, choose 4 commercials to analyze.
Advertising
Yahoo Super Spots
USA Today Online Commercials
Super Bowl Commercials
Congratulations!  You are well on your way to becoming advertising experts. It is time to share your new knowledge with others. In order to do this, you will create a Keynote presentation (make sure you do the atomic learning tutorial before starting with Keynote). Your presentation should include the following information:
-  Definition of advertising and propaganda
-  Advertising Targets
-  Common Advertising Techniques and explanations
-  Example of advertising (choose a product and analyze the advertising that is used)
-  Length of commercials
- Other information

Print out the storyboard to help you plan your presentation. Storyboard Planning Sheet pdf

A. Create it!
Use your creativity and create a new product that you would like to sell to others. To help you, print the Planning Guide.
You will also need to take a digital photo of your new product.  You will add these to the PowerPoint presentation you created in Step 2. 
 
Print out the storyboard to help you plan your presentation.
 
Student produced iMovies on invented products:
 
Money TreeUnbreakable BinderSelf-Makeable SheetsMaid in a Can
B. Advertise it! Once you have created your product, you need to use what you have learned and advertise it! To do so, you need to create a logo, a slogan and an advertisement. Make sure you use all the propaganda techniques that are relevant to your product.
 
Logo: Keep in mind the information you learned about logos in Step 1.The main reason for having a logo is to create and reinforce your brand identity.  Use KidPix to create a digital logo that you will add to your PowerPoint presentation.
 
Slogan: Once again, use the information you learned about  slogans in Step 1.  Add a slide in your PowerPoint presentation that includes your slogan.  If you would like, you could record your slogan and embed it on your slide.
 
Magazine Advertisement:
Using Appleworks 6, create a magazine advertisement for your product. Remember to use color, your logo, your slogan and any other technique that will help you sell your product.  This will also be added as a new slide in your PowerPoint presentation.
 
Don't forget to work as a team and cooperate!

Many problems in our society do not always receive the attention in the media that they really deserve. From the previous steps, we know that most interrupted breaks during television programming are commercials used for selling or promoting a product.
 
This is your chance to create a public service announcement that is informative and will have an impact on the viewers. An uncommercial allows you to share information on a social problem that often eludes the media.
 
Uncommercials (30 seconds to 2 minutes) should reflect strong background research and remember to be creative. Careful editing of video and still images and appropriate audio/music or narration has a major impact on the viewer. It is therefore important to choose a topic in which you and your partner are interested.
 
Visit the following sites to see examples of uncommercials:
An Uncommercial: Teen Drunk Driving
Adbusters: Uncommercials
WES Student uncommercial examples
Bullying , Drunk Driving 1, Drunk Driving 2, Eating Disorders 1, Eating Disorders 2, Homelessness, Smoking 1, Smoking 2 and Endangered Species.
2007 Student uncommercials: Eating Disorders 1 , Marijuana abuse, Eating Disorders 2, Bullying 1, Bullying 2, Endangered Animals 1, Endangered Animals 2, Climate Change and Smoking
Choose among the following uncommercial topics or prpose another one. Visit the sites to help you find the topic of your choice. Then, read the planning guide prior to starting your brainstorming process.
Drunk Driving Prevention Link Page
Homelessness & Youth in Canada
Drinking and Driving Theme Page Homelessness in Canada
Alcohol Wikipedia: Homelessness
MADD Raising the Roof
CLN Drunk Driving Theme Page Links The History of Homelessness in Canada
  Homeless Pictures
  Homeless in Canada
Anti Teen Smoking for Girls Commercials WES Human Rights Resource Page
Youth Smoking Power of One: Making a Difference
Smoking Youth Against Racism
Be Smoke Free Race & Racism for Kids
Tabacco Free.org Make Our World a better place
Smoking: What can you do? Kids Net: Racism
WES Bullying Resource Page National Eating Disorder Information Centre
Bullying unCommercial Kids & Eating Disorders
KidPower Eating Disorders in Pre-Teens & Teens
Dealing with Bullies Eating Disorders
Bullying Resources for Kids It's My Life. Body. Eating Disorders
Bullying.org Eating Disorders: Not my kid
What is Bullying Eating Disorders Awareness
WES Media Awareness Resource Page Endangered Species in Canada : A Dwindling Legacy
Media Awareness Games Species At Risk
Don't Buy it Wildlife and Nature : Endangered Species
What is Media Literacy? Endangered Species in Canada Information
The Ethics of marketing to children More Endangered Species
Media Awareness Network Key Findings Kid's Corner: Endangered Species
Web Awareness for Kids in Canada General Info on Endangered Species
Advertising in schools Endangered Species.com

Now that you have researched your topic go to the Uncommercial Image Links and choose images for your presentation!

Please print an Uncommercial Storyboard to plan out your iMovie.


Tutorials

Still Image Slideshow iMovie Tutorial
Video Footage iMovie Tutorial
Atomic Learning iMovie Tutorial
Tips for making your movie

Updated Monday, November 3, 2008