Names : ___________________

Step 1 – Research advertising techniques

Worksheet

 

1.     What is advertising?

 

 

 

 

 

2.    What is propaganda?

 

 

 

 

 

3.    Who does advertising target?  How do they do this?

 

 

 

 

 

4.    How long is an average commercial?

 

 

 

 

 

5.    What qualities make a slogan effective? Why are slogans important to the companies doing the advertising?

 

 

 

 

 

 

6.    What qualities make a logo effective? Why are logos important to the companies doing the advertising?

 

 

 

 

 

7.    Fill out the following chart : There are 7 common techniques, but you must find more that are important.

 

Common techniques used                                   Explanation